![]() Moll added, was to show people in different situations dreaming of Big Macs. The idea behind the advertising campaign, Ms. "We were just looking for a photograph of some chefs - any chefs - for our Big Mac campaign, and did not realize this was Mr. Bocuse is really not a well-known figure here," said Yvette Moll, the spokeswoman for McDonald's in the Netherlands. "For French people this may seem weird, but Mr. Bocuse, and asserted that the error had arisen because the chef is little known in the Netherlands. In the letter, Henk Draijen, the finance director of McDonald's in Amsterdam, expressed regret for using a photograph of Mr. Bocuse this week," said Marie-Pierre Lahaye, the spokeswoman for McDonald's France, which operates 193 restaurants in France. "We have written to apologize, and we hope to reach a settlement with Mr. Mcdonald's acknowledged that a serious mistake had been made. "This way, McDonald's will be promoting the great traditions of French cuisine, which seems appropriate after what has happened," he said in a telephone interview before departing today for Florida, where he has a restaurant called Chefs de France at Disney World. Bocuse added that any damages he received would be used entirely to support his recently established school of the culinary arts at Ecully, near Lyons. Bocuse, described the poster as "an intolerable insult to the pope of world cuisine." He said he would meet on Tuesday with lawyers from McDonald's France to see if a settlement could be negotiated, adding that the Lyons chef was seeking 15 million francs ($2.7 million) in damages. How can I be seen promoting this tasteless, boneless food in which everything is soft?" ![]() "But when I found out these were real Big Mac advertisements, I immediately contacted my lawyers and instructed them to seek damages. Bocuse, whose renown here is roughly equivalent to that of a Hollywood star. "At first, when I saw this, I thought it was a vulgar joke," said Mr. Bocuse was used only in the company's restaurants. The posters are part of a broader advertising campaign throughout the country, but the image of Mr. Bocuse and four disciples examining a pile of plump chickens from the Bresse region of France, which is renowned for its poultry.īut the irreverent caption above their heads suggests they are, in fact, dreaming of a Big Mac. The offending posters, which appeared recently in 66 McDonald's restaurants in the Netherlands show Mr. Bocuse has filed suit, seeking $2.7 million in damages from the McDonald's Corporation. Get comparison swatches / compare dupes side-by-side.įURTHER READING: Formula Overview, which is a detailed review of the range as a whole.Since McDonald's opened its first restaurant in France in 1979, an uneasy truce has held between this country's fine chefs and promoters of "le fast food." Now a McDonald's poster that appears to mock one of the greatest French chefs of all, Paul Bocuse, has led to open hostilities. MAC Girl About Town (P, $16.00) is darker, more muted. Givenchy Fuchsia Irresistible (205) (P, $36.00) is darker. Charlotte Tilbury Velvet Underground (P, $32.00) is similar. Bite Beauty Framboise (P, $24.00) is darker. Tom Ford Beauty Cooper (LE, $32.00) is darker, more muted. Chanel La Romanesque (50) (P, $34.00) is similar. MAC Viva Glam Miley Cyrus (LE, $16.00) is lighter, less matte. This shade was released previously (just this past October). ![]() It wears for six and a half hours and leaves a stain behind but is neither drying nor hydrating. ![]() The texture has a slightly thicker, velvety consistency that is heavier (but not truly heavy!) and minimizes the look of lines on the lips. It had intense, opaque color coverage that applied evenly and smoothly. " It's a brightened, medium fuchsia pink with cool, blue undertonews and a mostly matte finish. MAC No Faux Pas Lipstick ($16.00 for 0.10 oz.) is described as a "yellow hot pink.
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